BYYESTERDAY Oleg AbramovStrategy and communication

Men’s mental health / social impact

Building Strong Minds: Supporting Scaffolders’ Mental Health Recovery Fund

A Scaffolders Supporting Scaffolders campaign raising money for men’s mental health, suicide prevention and wellbeing.

£5,000+raised for men’s mental health
01

The challenge

Bring a difficult subject into the open in an industry where mental health struggles too often go unspoken.
02

The approach

Campaign message, visual direction, social rollout and practical on-site support around the “Because not every Scaffolder is OK” message.
03

The result

More than £5,000 raised, supporting Movember and Mensana Collective for men’s health in scaffolding and construction.